Local retail business owners now realize the tremendous value of social media for their retail stores, and online marketers are working together to understand the latest changes to Local Search on Google. Every store owner wants to attract more customers and to convert them as quick as possible into loyal customers, but that is extremely difficult without a good marketing plan and a strategy. On top of all, what really matters is to be there for your customers, both online and offline.
How Social Media Compares To Word-Of-Mouth
There are many marketing tools you can use to promote your business and to bring in more people into your retail store, but the recent favorite that has proven to be successful over and over again is social media.
Social Media *is* Word-Of-Mouth, and word-of-mouth has always been the most important to the long-term success of any business. So you can see why getting listed on the all the Internet services and harnessing the power of social media can directly boost your sales.
Around the holidays or during a new service or product launch, retail stores will receive an additional influx of customers, if they like the experience, they will return and bring a friend. The most important benefit of social media is that it helps you provide these happy customers with an incentive, and the means to tell all their friends at once, and leave you with the lasting asset of an online testimonial.
Each social action spreads the word about your store, builds deeper customer loyalty, and provides prospective new customers with credible references that help them to trust and buy from your store.
3 Ways Social Media Can Get More Customers Into Your Retail Store
Get Fully Listed Where People Are Gathering
1. The first thing you need to do in order to get more people into your store is to get fully listed on all social media platforms and online business review sites – especially those with matching mobile apps. Social networks like Facebook, YouTube, Google Plus, Twitter, StumbleUpon, LinkedIn and Reddit are extremely useful for reaching a huge number of potential customers in a short period of time. In order to be effective, you need to have a social media strategy. Know your target audience and know your main goal before starting to promote your business on these networks.
It’s also important to get listed or to claim your listing in Google Places. By doing so, you will improve your website’s ranking on Google Maps for local searches, and will also attract more organic traffic from search engines. Don’t forget about mobile marketing, which has become almost as important as promotion on the Internet. Optimize your website for mobiles and create your own apps for mobile users who are looking for retail stores in the area.
A Creative Social Media Campaign
2. Word of mouth marketing strategy: brainstorm and come up with ever-changing ways to encourage your customers to ‘Check In’ or to review your business using online urban city guides, such as Yelp, Foursquare and Trip Advisor, just to name a few. Millions of people from all over the world are using these platforms to find cool places to shop, eat or relax. If you creative with engaging people to talk about your retail store with these online tools, each profile can grow into an asset that begins to generate warm leads on it’s own.
Face To Face Community Networking
3. Belly to Belly Networking. As Harvey MacKay states in his famous book, ‘Dig Your Well Before You Are Thirsty’, networking is a skill, not an in-borne talent. No matter you experience with networking, everyone will benefit from reading Harvey’s book.
Join meetup.com: this unique network of local groups makes it easy for business owners to create strong connections within your customer niche. To benefit from the power of this huge network, sign up, fill out your profile completely, and join groups that are related to your business. Attend some Meetups, shake some hands and give out some business cards. Ask the group organizer of your business can Sponsor the group for a nominal fee. Combine this powerful networking strategy that fosters local in-person connections and lasting online exposure, and your retail store gains exposure to the entire current group and all new future members.
The Best Marketing Plan Of All Time
Get Your Best Customers To Do Your Marketing For You
Getting fully listed online will enable your new customers to quickly share your business with their friends, family and co-workers. Reach for new customers using the power of groups on meetup.com, bring these new connections into the store and give them a reason to ‘Check In’, share and review using Social Media. Repeat this process, and watch your number of Fans, Followers, Subscribers – and Customers – Grow!