Ipmal Social Media

Creating A Mobile-Friendly Customer Journey

Google has rolled out the Mobile Friendly Search Results, and is reporting that more searches are now from Mobile Devices than from desktop computers. Google is now boosting the ranking of mobile-friendly pages on mobile search results. It is time to upgrade to a Mobile-Friendly Website. Smartphones and tablets may be the primary (and sometimes […] Read more

How a good content marketing strategy pays back over time.

The phrase ‘content is king’ is not helpful to your content marketing strategy, without some specifics you can measure and plan to attain. How can you tell if you have good content? ‘Create good content’ is such a vague goal that it may take a beginner a while to bump around and finally learn what […] Read more

Test Your Website For Duplicate Content

There is a lot of uncertainty about ‘Duplicate Content’ – and for good reason… it’s not as clear-cut as you might think. What Is Duplicate Content? If you have repeat content on your website over and over, the search engines don’t know which page to index – they mark your content as lower quality, and […] Read more