Social Media

Creating A Mobile-Friendly Customer Journey

Google has rolled out the Mobile Friendly Search Results, and is reporting that more searches are now from Mobile Devices than from desktop computers. Google is now boosting the ranking of mobile-friendly pages on mobile search results. It is time to upgrade to a Mobile-Friendly Website. Smartphones and tablets may be the primary (and sometimes […] Read more

Test Your Website For Duplicate Content

There is a lot of uncertainty about ‘Duplicate Content’ – and for good reason… it’s not as clear-cut as you might think. What Is Duplicate Content? If you have repeat content on your website over and over, the search engines don’t know which page to index – they mark your content as lower quality, and […] Read more

Four Steps To An Organized Social Media Plan.

Why Social Media? Blogging and social media, or content marketing, have proven to be successful for business in all industries, which explains the year-over-year growth in its adoption. Established businesses benefit immediately from social media by: enhancing customer service, more effective follow up, better customer retention and more online word-of-mouth referrals from your current guests. […] Read more

Resorts And Lodges – 3 Reasons You Need Google Plus

Personal Survey Of 150 Resorts and Lodges After my personal survey of 100’s of lodge and resort websites across Canada, I found that 95% of Resorts now have a Page on Facebook. Less than 10% of those also have Twitter, only a couple listed LinkedIn – and only three of 100 listed their ‘Google My […] Read more