Creating A Mobile-Friendly Customer Journey

Google has rolled out the Mobile Friendly Search Results, and is reporting that more searches are now from Mobile Devices than from desktop computers. Google is now boosting the ranking of mobile-friendly pages on mobile search results.

It is time to upgrade to a Mobile-Friendly Website.

Smartphones and tablets may be the primary (and sometimes only) way your audience is learning about your brand and moving through the customer journey, but does your website and online marketing reflect this new mobile reality?

Unfortunately, most business websites have not upgraded to a mobile friendly design. Take a moment to test your website with the Google Mobile-Friendly Test.

If you want searchers to find you easily in high-quality and relevant results, the text on your website must be readable without tapping or zooming, the tap targets must be spaced appropriately, and your pages must avoids unplayable content or horizontal scrolling.

Webinar: A Mobile-Friendly Customer Journey

As a long-time subscriber to the Mobile Marketing Association, Ipmal is keeping our customers current with online trends.

Savvy business owners are taking the time to re-think their entire online customer journey — from first contact, and all the way through the decision to book or to purchase.

This webinar by Ben Kaplan and Teya Tuccio-Flick does a great job to walk you through mobile-friendly case studies, with real-life examples for taking a mobile-focused approach to your online marketing. Get a pad of paper out and make notes on their checklist of best practices and it will help you jump-start your mobile customer journey. Learn how to:

  • Mobile friendly website importance
  • Incorporate the entire mobile customer journey in your marketing
  • Optimize your email, website and landing pages for mobile
  • Create content that reflects the mobile experience
  • Use mobile and Web push notifications to engage mobile users

Creating a Mobile-Friendly Customer Journey from MMA on Vimeo.