content marketing

How a good content marketing strategy pays back over time.

The phrase ‘content is king’ is not helpful to your content marketing strategy, without some specifics you can measure and plan to attain. How can you tell if you have good content? ‘Create good content’ is such a vague goal that it may take a beginner a while to bump around and finally learn what […] Read more

Test Your Website For Duplicate Content

There is a lot of uncertainty about ‘Duplicate Content’ – and for good reason… it’s not as clear-cut as you might think. What Is Duplicate Content? If you have repeat content on your website over and over, the search engines don’t know which page to index – they mark your content as lower quality, and […] Read more